Have you heard of Rodan + Fields Skincare?
With nearly half of millennials rocking a ‘side hustle’ these days, it’s becoming common place our friends or family to introduce us to brands they love to promote.
Rodan + Fields happens to be one of the most popular multilevel marketing (or MLM) companies on the scene today.
It’s been referred to as the mother of all MLMs.
But why?
Well, these surprising truths will help answer that question!
Whether you like the products or not, the companies founders have had a pretty staggering track record.
They are two Stanford trained dermatologists Dr. Katie Rodan and Dr. Kathy Fields.
The duo put everything they had into developing their own product line.
After risking it all, over the past 30 years they were able to dominate the global skincare market not once, but twice.
It’s safe to say they are among some of the most successful women entrepreneurs of the past couple decades.
Their first venture turned the skincare industry completely on it’s head, with a brand that I’m almost sure you have heard of before..
#1 Rodan + Fields Skincare Doctors Started Whaaaat?
Proactiv.
The cheesy skepticism that usually comes with infomercials sales quickly gave way, as word of the effectiveness of this acne product spread like wildfire.
After dominating the global acne market for over a decade (and topping over 1 billion in sales) Dr. Rodan and Dr. Fields decided to cash in on their wildly successful endeavor and sell their remaining royalties of the company.
They could have happily ridden off into the sunset.
But they didn’t.
They decided to go for it again, this time with a brand that encompassed much more than acne. In 2002 they launched a high end skin care brand with the self name Rodan + Fields.
This new skincare line promised ‘Life Changing Skincare.’
But did it actually work?
Well, by 2017 Rodan + Fields Skincare was the fastest growing skincare brands in North America.
So how did they do it?
#2) Rodan + Fields Skincare Did What How Fast?
My friend and personal finance blogger Paige over at The Purposeful Penny helps sum up the numbers for us!
In 2016 Rodan and Fields grew by 84%.
That same year, their competitors grew 2-5%. Never mind that these competitors were household brands that had been around for DECADES.
This was an anomaly for sure.
Rodan + Fields was rocketing past the competition and leaving the rest of the industry in the dust.
But why?
Well, for a couple of reasons.
The first was PRODUCT EFFECTIVENESS.
Many consultants refer to Rodan + Fields as the brand that sells itself.
Friends, family, and acquaintances can’t help but notice the results that Rodan + Fields product users show.
The longer lashes, glowing complexions and radiant skin is so noticeably different people will ask about it!
Curiosity in the brand naturally develops because of the results this stuff delivers.
The second reason for their incredible industry growth was because the motivated PRODUCT CONSULTANTS.
They don’t have to worry about handling product, hosting parties or taking payments.
They simply wear their results, share their product excitement, and help interested customers experience the same.
Their personalized websites streamline it all, and help match specific skin conditions to the products that are perfect for them.
By 2017, Rodan and Fields was named:
- The top skincare brand in the U.S. and North America
- The fastest growing beauty and personal care brand in the U.S.
- The #1 premium Acne and Anti-Aging brand in the US & Canada.
Those stats are pretty crazy considering this stuff has not been sold in a single retail store during this expansion.
#3) Uber, Spotify, Rodan + Fields?
It wasn’t just skincare enthusiasts that were noticing this brands success.
In 2018, a Private Equity firm TPG Global who has worked with up and coming companies like Uber, Spotify and Air BnB spent $1 billion to purchase a 25% stake in Rodan+Fields.
What’s the big deal about that?
We all know the global success that these companies have had in their after math.
Jim Coulter, co-CEO and co-founder of TPG was quoted saying:
“AS A FIRM WITH A HISTORY OF INVESTING IN BUSINESSES THAT ARE FUNDAMENTALLY CHANGING THEIR INDUSTRIES, WE SEE RODAN + FIELDS AS BEING AT THE INTERSECTION OF EMERGING CONSUMER TRENDS AND TECHNOLOGY DISRUPTIONS. THIS IS EXACTLY THE KIND OF PARTNERSHIP WE LOOK FOR—AN OUTSTANDING BRAND WITH PROVEN SUCCESS, AN EXPERIENCED AND TALENTED MANAGEMENT TEAM, AND SIGNIFICANT RUNWAY FOR GROWTH.”
This also goes without mentioning that the cosmetic industry is a heavy growth industry.
In 2013, the cosmetic industry was a $460 Billion global industry. In 2020 the industry is expected to be at a $675 Billion dollars globally.
There is no question about the revenue being generated in skincare.
#4) The Surprise About Rodan + Fields Consultants
It’s easy to assume that multi level marketing companies would attract the ‘used car salesman’ clientele of sales associates.
And if you’ve been around long enough, you have probably seen a lot of people promote an MLM company, and then fall off the wagon.
For those that have built a business with Rodan and Fields, that hasn’t at all been the case.
The savvy consultants of Rodan+Fields products have the accolades of some of the most accomplished self made entrepreneurs.
- 58% are 26-45 years old
- 47% have a bachelors or masters degree
- (compared to the national average of 26%)
- 41% have household incomes over 100,000
- (compared to the national average of 24%)
One Level V Consultant was quoted saying,
“The women that I have the pleasure of working with in my Rodan+Fields businesses are some of the smartest, most ambitious, and forward-thinking women I’ve ever known. These women are doctors, lawyers, teachers, nurses, engineers, corporate executives, interior designers, and small business owners just to name a few. They are smart, well educated and make great incomes to support their families. They didn’t join Rodan+Fields because “it’s the only job a stay at home mom can do”. They joined R&F because they are SMART businesswomen, and they recognized and seized the opportunity to get their slice of a BILLION dollar business. “
This group of professionally accomplished women know a great product when they see one.
They can also appreciate the kind of results that high end skincare can deliver in their appearance.
#5) Rodan + Fields Wants You To Snap A Selfie AND Will Give You Your Money Back
Offering a money back guarantee in the beauty industry is pretty much unheard of.
It’s the one industry that has gotten used to making unreasonable promises that consumers have learned to slough off when they fail to deliver.
That was until Rodan + Fields hit the scene.
The doctors are so confident in their products, they want you to photograph the transformation.
Seriously? Who does that?
Sometimes a progressive change is hard to notice when you’re exposed to it on a daily basis. But the before and after photos don’t lie!
There is a selfie icon on top every skincare regimen box to prove it, and the before and after photos of people who are using these products have been shocking.
Most people glancing at them might assume they were falsified or altered, but that’s not the case.
Oh yeah, R+F also allows you to completely use up your products within 60 days, and will allow you to send in your empty bottles for a full refund if you didn’t like it.
This unprecedented product confidence has set the new standard in the skincare industry.
So What’s Holding You Back?
If you are interested in getting the best looking skin of your life, you’re not going to find a better skincare line out there.
You don’t know what you don’t know.
But as soon as you give it a try, you’ll see why these products are the #1 skincare line in North America.
Are you ready to experience life changing skincare for yourself?
Head here to explore products today!
Interested in joining my team? I can’t wait to meet you!
Cheer for now my friends.
<3 Ang
